Frictionless returning user experience with trusted devices
Reduce repeating verification processes for trusted users and create a smoother experience, and apply stronger security checks only when Deep ID detects high-risk behavior. Ensuring security measures do not harm trusted users and strengthen security when risk signals are detected.
Make security invisible for real users
Recognize trusted devices
Devices with high trust scores get a smoother experience without compromising on security, and those with low scores are highlighted.
Step-up only when risk is high
Smart Signals make suspicious users go through step-up verification if it decides that the user is high-risk and lets trusted users have a seamless experience.
Measure false positives
Track verification success rates, failures, and results in real-time to improve decision quality and use them to reduce false positives.
Returning user experience is where fraud prevention either wins or quietly loses. Over-challenging trusted customers with OTPs and CAPTCHAs reduces conversion, increases support load, and trains users to abandon. Under-challenging risky sessions increases takeover and loss.
Deep ID helps by recognizing trusted devices across sessions and applying Smart Signals to detect high-risk environments. That enables tiered enforcement: allow trusted devices, step up suspicious sessions, and block repeat offenders—without adding friction for everyone.
A practical rollout: start by measuring baseline challenge rate and false positives, then use trusted-device recognition to reduce challenges while maintaining (or improving) fraud outcomes.
Returning user experience FAQs
Common questions about trusted-device recognition, step-up policies, and conversion impact.
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